Elizabeth+Martin3

Altoids:

Curiously Strong Advertising.

Every Altoids tin has a small story inside, which boasts that Altoids “were first produced in England  at the turn of the 19th century during the reign of King George III.” Despite such a long history, it seems to the majority of America  that Altoids just appeared out of the ether in the 90s. This perception is due in large part to the viral advertising campaign by Leo Burnett. The distinct style of these advertisements is still recognized today.     <span style="display: block; font-size: 140%; font-family: Impact,Charcoal,sans-serif; color: rgb(226, 8, 8); text-align: center">