Christopher+DuCom3

 

"Cog" - An Unbelievable Honda

Accord Commercial

   $6,000,000...

...606 takes...

...sleepless nights...

...warm engineering...

...introducing the all new Honda Accord!!!

[|Cog - A Honda Accord Advertisement.doc]  (An analytical essay of Honda's claim to fame in the marketing sphere)

The video below is an automobile commercial that Honda dished out $6 million to create. It is recorded as the most expensive, most distinct, and most intricate car commercial ever created. Watch closely to the video below, as all the events you see happened in real life and in real time. Absolutely no trick photography, no computer graphics, or digital imagery was used to create what you are about to see!

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 One major influence for this commercial came from Milton Bradley's children's game Mouse Trap. The video below shows how this game uses similar engineering to trap a plastic mouse under a cage...

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